In his smart new book, THE GOSPEL AND PERSONAL EVANGELISM, Mark Dever makes the following point — in the very manner he is commending!

Clarity with the claims of Christ certainly will include the translation of the gospel into words that our hearer understands but it doesn’t necessarily mean translating it into words that our hearer will like. Too often, advocates of relevant evangelism verge over into being advocates of irrelevant non-evangelism. A gospel that in no way offends the sinner has not been understood.

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